Sales Talks

[Chris Garner]

I have been fortunate to acquire a transcript of a 90 page 1930 booklet entitled ' Austin Sales Talks - Confidential to the Sales Force. '
I have never seen one before.
The booklet covers all variants, including the the Seven; it being described as ' the little friend of all the world. '

Going on to mention the new forthcoming 1931 model...

It is as 'peppy' as ever
As reliable as ever
As sturdy as ever
But it is certainly - and must be admitted to be:
MORE BEAUTIFUL THAN EVER.

Many here would agree no doubt!

[Hugh Barnes]

If you want some entertainment, turn to the section where the 1931 TT race is mentioned, a race when the Austins were soundly beaten by the MGs. If ever there was spin put on something, that is a perfect example...

[Nick Lettington]

Unless it was written by Tom Baker, the version Hugh refers to must be later than Chris'. It sounds interesting. Is it in the Archive, Hugh?

[Hugh Barnes]

AH, good point, Nick. Yes, there is a copy in the Archive that was acquired just before the Centenary. In the panic of the time, it appears that it may not have been digitised. I will follow up on that with the current Archivist....