15-07-2021, 12:41 PM (This post was last modified: 15-07-2021, 01:46 PM by Tony Griffiths.)
(15-07-2021, 11:54 AM)JonE Wrote: a limited edition run of postcards? a nicely produced standard plaque? a printed CLOTH bag that would last? bold T-shirt?
Keep it small, keep it simple, so it keeps entrance cost down. Mugs great to use/longlived but they are expensive to send when sold afterwards to use up stock. Avoid badged plastic torches, windscreen pads, and marketing company stuff which kills polar bears...
Leaving aside the increasing numbers of Polar bears and the difficulty in persuading them to eat plastic bags, there are indeed lots of companies who specialised in producing "corporate marketing crap". I receive all sorts of samples of made-in-China pens, torches and key fobs, etc, all of low quality and often with miss-spelt names.
To keep it simple, in addition perhaps to the usual windscreen sticker I'd go for offering a high-quality item - an "attendance souvenir" - at extra cost alongside the entrance ticket and for collection only at the event. This would mean no stock held, nothing on the shelf unsold and, as no more would be made, they'd become a collector's item and your great-grandchildren will be able to retire comfortably on the proceeds when they're auctioned at Christie's in 2080.
What that "souvenir" might be is a difficult thing to settle on - something to sit on a shelf at home? Something to attach to the car? An engraved gold-plated Whitworth spanner? A "100 Years of the Austin Seven" radiator badge in the Austin Script? Get your thinking caps on!
Will stickers like this mock-up be available?
When I went to the MG Midget 50th (square body) they had produced an enameled grille badge. That or a bumper badge seems like a useful solution - plus perhaps the obligatory t-shirt/ golf shirt. I acknowledge that both will likely have leftovers though a 'shirt &/or badge with registration' would allow for inventory control.
How about a cast metal medal/plaque on the lines of these old Monte Carlo Rally plaques? Supplied in a jeweller's case like the one on the left would be rather special:
15-07-2021, 03:00 PM (This post was last modified: 15-07-2021, 03:02 PM by Mike Costigan.)
Variations on a theme:
The Motor 100 'coin' was supplied by Tower Mint, the Le Jog is an enamelled and chromed miniature car badge (Ruairidh, maybe the supplier of the Guildtown Gordon England lapel badge could do something similar?):
The Bristol A7C gave all the entrants to their 50th Anniversary rally in 2015 an engraved tumbler. I am still using it most evenings for my G&T.
I am still using the Warwick mug for coffee several times a week.
If I had a nicely engraved pint glass it would get a lot of use (probably more than is good for me).
The various fancy rally plaques, medallions, etc, lie in their presentation boxes at the back of a cupboard in the garage.
