Joined: Aug 2017 Posts: 777 Threads: 33
Reputation:
16
Location: Beautiful Northumberland
Car type: 1933 RP Saloon (aka Mildred)
I guess this is bookshops with their bulk discounts willing to cut their margin below the recommended price, with a list price set at a level no one actually expects, or is expected, to pay. They are probably still making a fiver profit.
Happens all the time with Waterstons etc offering new books at below half list price and still making a tidy profit.
Shame as it discredits the overall process, especially with the 'special A7 discount' but, with my copy tucked up in the Xmas store, I am happy to have a copy.
Andy
Enjoy yourself, it's later than you think!
Joined: Aug 2017 Posts: 777 Threads: 33
Reputation:
16
Location: Beautiful Northumberland
Car type: 1933 RP Saloon (aka Mildred)
I also have a friend who is a best selling children's author. Her books are printed in tens of thousands. She gets about £1book including her agent fees, plus less than £1 to produce in China, the rest is soaked up in marketing, distribution and sellers margins, to a hardback list price of £10 or so. There are therefore plenty of opportunities to drop prices to the floor and still cover costs and a small profit, or sell at £10 and make an obscene profit margin.
Life was so much simpler in the 30s and not just with cars.
Andy
Enjoy yourself, it's later than you think!
Joined: Aug 2017 Posts: 1,539 Threads: 61
Reputation:
20
Received the book today.
Surprised and more than a little pleased to see a picture of my late father in law on the back cover racing his Ulster.
Charles
Joined: Aug 2017 Posts: 3,019 Threads: 169
Reputation:
37
Location: Sherwood Forest
Car type: 1938 Talbot Ten Airline
..and on page 200, Charles!
Joined: Aug 2017 Posts: 1,539 Threads: 61
Reputation:
20
Thanks Mike. Hadn't spotted that (yet). Still reading Adrian Newey's very good biography at the moment
Joined: Aug 2017 Posts: 268 Threads: 44
Reputation:
2
Location: Dorset
Car type: A7
Amazon has the book for £25.77 inc postage sold by Book Depository.
Joined: Aug 2017 Posts: 3,019 Threads: 169
Reputation:
37
Location: Sherwood Forest
Car type: 1938 Talbot Ten Airline
That's ridiculous! Quite apart from the fact that Veloce's wholesale price is £25 which leaves no margin for postage and profit, why on earth is the book being so heavily discounted so soon after publication - surely this is just the time for people to be maximizing their profit?
Joined: Aug 2017 Posts: 1,539 Threads: 61
Reputation:
20
Given that Amazon want their cut as well either The Book Depository run at a loss or the wholesale price isn't the final price.
- As an aside I always think of JFK and the "grassy knoll" when I see the name "The Book Depository"
Charles