07-12-2020, 12:07 AM
(06-12-2020, 11:05 PM)Ruairidh Dunford Wrote: Mailchimp tells me we have an average open rate of 86% on our Club mailings.
Bear in mind that email opening stats only work if the recipient is opening with images enabled rather than plain text. Open rates are then embellished with stats if the reader clicks on a link. That might be a contributor to Tony's lower apparent opening rates, especially if Tony's emails have less clickable content in them.
C