Antarctic Seven's visit to Selsey

[John Cornforth]

Here's a similar price board from a 1930's tricycle:

https://www.worthpoint.com/worthopedia/i...-254075355

This suggests the car wasn't all that old.

I love the fact that the salesman is wearing a tie and smart peaked hat, like someone from the railways.  The jolly holidaymakers thankfully have open collars !