A 1930s Austin Showroom - the full picture.

[Tony Griffiths]

I'm not convinced the Traction itself was the cause of Citroen's downfall; more that he was determined to change everything at once, and the new factory he built at the same time stretched his resources beyond capacity. Many companies fail with good products and full order books, but insufficient liquidity to meet the required production.

Indeed. He certainly put all his money on the one horse.