I wonder whether he gets any replies

[Tony Griffiths]

Yes, pretty much everything was done in-house. Longbridge had foundry and forge facilities from the beginning, this was the big difference between the Austin and Morris method of production: Austin tried to get everything done in-house, whilst Morris subcontracted as much as possible. Morris, of course, was the big winner, if only in cash flow; most of his income was received before any expenses were paid.

In which case, as an alliterative example, he should have been called "Morris the Middle Man" with Mr Austin as "Austin the Authentic".