21-03-2020, 11:44 AM
Fascinating!
In view of the fact that the car appears to be right-hand drive, I suspect this was probably a proposal for an all-steel body for the UK market rather than an option for the States. In 1925 William Morris had set up the Pressed Steel Co in the UK in a partnership deal with the Budd Corporation, so perhaps they were pitching for Austin's business too. Morris would probably have vetoed any deal with Pressed Steel, but Budd could still be free to deal direct with one of Morris' competitors.
In view of the fact that the car appears to be right-hand drive, I suspect this was probably a proposal for an all-steel body for the UK market rather than an option for the States. In 1925 William Morris had set up the Pressed Steel Co in the UK in a partnership deal with the Budd Corporation, so perhaps they were pitching for Austin's business too. Morris would probably have vetoed any deal with Pressed Steel, but Budd could still be free to deal direct with one of Morris' competitors.