Austin 7 Jitney

[Cathy Cunningham]

In my research of Austin Dealerships  I have come across a number of unusual adverts but I did not think I would find an advert for a dealer which promoted both American Austin and English Austin, or an Austin Seven which was not in any of the books such as The Source Book.

 

Bachrach Motor Co. Inc were based in Manilla and are listed as overseas agents in 1932 and 1936 in Austin Publications, but as the advert on the previous page shows, they promoted both American and English Austins.   The advert shows the standard American and English Austin cars.  I guess any car could be used as a Taxi, even the Box.

 

But the car that caught my attention was the “Jitney” (a bus or other vehicle carrying passengers for a low fare), the advert with image reads.

“THE “JINTEY” (above with “Station Wagon” body built in our own shops to your order on either American or English chassis.  The Ultimate in low cost transportation.  Cheaper than shoe leather.  Due to its increased capacity this type of AUSTIN “7” can be operated with even lower fares than the regular taxi as shown above.” see below

 

The image looks like the car is carrying 6 people, and a bit low at the back!

Image from Manilla Nostalgia web site from Andrew Ma. Guerrero.

Isn't that a great looking ad?  The Bachrach Motor Company of Manila established the Phillippine Aerial Taxi Company in 1930. Although he had an auto dealership for English Austins and American Austins, the average Filipino could not afford a car and used public transportation.  So Bachrach offered custom-built station wagon versions of miniature taxicabs called "Jitneys" or "Auto Calesas". The Jitneys were built on the English Austin, American Austin and American Bantam chassis. By 1939, Bachrach had more than 135 auto calesas operating in his Taxi Company.  This story was featured in the Sept/Oct 2015 issue of the American Austin Bantam Club News.